Ujjivan SFB Restores Key Water Bodies Through Water Conservation Reassure 2.0 in Bavada, Maharashtra

CSR initiative rejuvenates three water bodies, creating 79 million litres of storage capacity to benefit over 3,200 agriculture-dependent residents

Satara, September 2025: Ujjivan Small Finance Bank (Ujjivan SFB) announced the successful completion of its Water Conservation Reassure 2.0 project, an environmental initiative that has restored three critical water bodies in Bavada village, Satara district, Maharashtra. The project addresses chronic water scarcity issues faced by more than 3,200+ residents who rely primarily on agriculture for their livelihoods.

The rural community of Bavada has historically struggled with severe water shortages lasting five to six months annually, leading to groundwater depletion and restricted irrigation capabilities. This water crisis has limited farmers to a single cropping cycle per year, resulting in reduced agricultural productivity, lower incomes, and widespread disguised unemployment.

Commenting on this initiative, Martin P S, Chief Operating Officer, Ujjivan Small Finance Bank, said, "Water is the lifeline of rural communities, especially for agricultural regions like Bavada village. Through our Water Conservation Reassure 2.0 project, we have not only restored vital water infrastructure but also created sustainable pathways for enhanced agricultural productivity and improved livelihoods. This initiative demonstrates our commitment to environmental stewardship and community empowerment, ensuring that over 3,200+ residents now have access to reliable water resources throughout the year.”

With improved water availability, farmers in Bavada can now grow multiple crops through the year, diversify production, and increase yields. This development has provided more stable livelihoods for farming families and supported the local agricultural economy. The additional cropping cycles address the economic constraints that previously limited income opportunities and contributed to seasonal unemployment patterns in the region.

The project reflects the value of coordinated partnership in community development. With financial support from NAB Foundation and on-ground execution by Vanrai, the initiative has delivered practical and lasting results. The collaborative approach provides a model that can be adapted for water conservation and rural development initiatives in other regions.

About Ujjivan Small Finance Bank Limited 

Ujjivan Small Finance Bank Limited is a scheduled commercial bank authorised to carry on the business of small finance bank in India. Bank serves ~97 lakh customers through 752 branches and 613 ATMs/ACRs, spread across 326 districts and 26 states and union territories in India. Gross loan book stands at ₹ 33,287 crore with a deposit base of ₹ 38,619 crore as of June 30, 2025. The Bank has been assigned a credit rating of AA- (Stable)/A1+ from CARE/CRISIL respectively towards its long-term bank facilities, fixed deposits and CD program depicting sustenance of Banks Performance. Ujjivan SFB has been ranked 26th among India’s Best Companies to Work for 2025 by Great Place to Work® Institute, the global authority on workplace culture

The bank constantly strives to ensure strong corporate culture which emphasizes on integrating CSR values with business objectives. They work with communities in navigating the unprecedented challenges primarily focused on healthcare, disaster relief, livelihood for especially abled people, education, and community infrastructure development.

For More Information – Please contact 
Ms. Flovie Martins
flovie.martins[at]ujjivan[dot]com