Ujjivan SFB Rolls Out ‘Ganesh Utsav 2025’ Campaign to Strengthen Ties with Communities in Maharashtra

Ujjivan SFB Rolls Out ‘Ganesh Utsav 2025’ Campaign to Strengthen Ties with Communities in Maharashtra

Multi-faceted initiative celebrates cultural heritage while nurturing meaningful community connections

 

Mumbai, 29 August 2025: Ujjivan Small Finance Bank today announced the launch of its ‘Ganesh Utsav 2025’ campaign, a multi-initiative program designed to foster community connection during Maharashtra’s most cherished festival.

 

The campaign, running from 27th August to 1st September, spans six unique initiatives across West region branches, blending digital innovation with traditional celebrations. Under the unifying theme of #OneBankOneUjjivan, employees, customers, and local communities will come together to celebrate the spirit of Ganesh Utsav.

 

Commenting on this initiative, Lakshman Velayutham, Chief Marketing Officer of Ujjivan Small Finance Bank, said, “Ganesh Utsav is a time of unity and joy. Through our Ganesh Utsav 2025 campaign, we aim to combine the richness of Maharashtra’s traditions with modern engagement platforms. From QR-enabled darshan experiences to on-ground cultural activities, each initiative has been designed to bring communities closer and celebrate togetherness.”

 

Campaign highlights:

  • Virtual Ashta Ganesh Darshan: Devotees can scan a special QR code published in leading Mumbai newspapers to experience a divine virtual darshan of eight revered Ganesh idols.
  • Vighna Ka Visarjan: Uniquely curated Experience zone for symbolic immersion of your Vighnas to Bappa’s feet.
  • Race2Vighnaharta: A unique Motion Based Gamification celebrating the occasion in societies, bringing community together with fun element.
  • Naam Ganesha: Delightful art experience turning visitors’ names into Ganesha – exclusively for selected societies.
  • Grand Welcome of Ganesha: Family-focused Grand Welcome programs with Dhol-Tasha performances for customers.
  • Dhol Drape Branding: Festival-themed branding across Pune pandals with 50 branded dhols

 

This multi-channel engagement ensures inclusivity across audiences, from newspaper readers to neighbourhood societies, while strengthening Ujjivan’s presence during one of Maharashtra’s most significant cultural celebrations.

 

About Ujjivan Small Finance Bank Limited (www.ujjivansfb.in)

 

Ujjivan Small Finance Bank Limited is a small finance bank licensed under Section 22 (1) of the Banking Regulation Act, 1949 to carry on the business of small finance bank in India. Bank serves ~97 lakh customers through 752 branches spread across 326 districts and 26 states and union territories in India. Gross loan book stands at ₹ 33,287 crore with a deposit base of ₹ 38,619 crore as of Jun 30, 2025. The Bank has been assigned a credit rating of AA- (Stable)/A1+ from CARE/CRISIL respectively towards its long-term bank facilities, fixed deposits and CD program depicting sustenance of Banks Performance. Ujjivan SFB has been ranked 26th among India’s Best Companies to Work for 2025 by Great Place To Work® Institute, the global authority on workplace culture

 

We constantly strive to ensure strong corporate culture which emphasizes on integrating CSR values with business objectives. We work with communities in navigating the unprecedented challenges primarily focused on healthcare, disaster relief, livelihood for especially abled people, education, and community infrastructure development.

 

Web: www.ujjivansfb.in | X:  @UjjivanSFB | WhatsApp: 9002082121

Ujjivan Small Finance Bank Limited
Ms. Flovie Martins
flovie.martins[at]ujjivan[dot]com