Sampada Sankranti’ by Ujjivan Small Finance Bank focuses on kite safety awareness

Hyderabad, 09 January 2026: Ujjivan Small Finance Bank has initiated Sampada Sankranti, a public awareness campaign in Hyderabad, aimed at promoting safe and responsible kite flying during Sankranti, Telangana's rich cultural heritage festival. The initiative addresses the recurring use of hazardous Chinese manja and glass-coated thread, which causes injuries to people and birds each year, while supporting traditional, eco-friendly alternatives that honour the festival's cultural roots.

The campaign reflects a commitment to community safety, environmental stewardship, and cultural preservation. It is being implemented through a three-pronged approach designed to reach diverse audiences across the city:

• Educational Outreach (January 5 to 14): Awareness sessions are being conducted in schools across Hyderabad, educating students about the dangers of unsafe manja and encouraging adoption of traditional, biodegradable alternatives. The programme aims to instil responsible practices among young kite flyers and their families.
• Street-Level Engagement (January 6 to 8): Road shows featuring short plays, demonstrations, and interactive sessions at high-traffic junctions to engage commuters and residents directly, bringing the safety message to where people live and work.
• Public Activation at Aparna Neo Mall (January 9 to 11): The central public activation at Aparna Neo Mall, Nallagandla, features a 12x12 ft handcrafted kite made of bamboo, cloth, and paper, prominently displayed in the mall atrium and adorned with Telangana cultural motifs such as Bhogi, Kanuma,, farming life, and harvest scenes. An 8x8 ft Eco Pledge Wall invites visitors to commit to avoiding Chinese and glass manja. ‘Save Birds’ installation, depicting a bird’s talon entangled in manja, educates visitors on the risks to birds and safe methods of rescue.

Commenting on this initiative, Lakshman Velayutham, Chief Marketing Officer, Ujjivan Small Finance Bank, said, “Every Sankranti, we see avoidable injuries caused by unsafe kite-flying practices. Sampada Sankranti is our effort to go beyond messaging by taking the conversation directly to schools, streets and community spaces, and encouraging safer, traditional alternatives. By combining education, cultural pride and public engagement, the campaign seeks to drive lasting behavioural change and ensure that the communities enjoy the festival at the fullest, while ensuring the safety of birds and the environment.”

About Ujjivan Small Finance Bank Limited 

Ujjivan Small Finance Bank Limited is a scheduled commercial bank authorised to carry on the business of small finance bank in India. Bank serves ~99 lakh customers through 766 branches, 613 ATMs/ACRs, spread across 334 districts and 26 states and union territories in India. Gross loan book stands at ₹ 34,588 crore with a deposit base of ₹ 39,211 crore as of September 30, 2025. The Bank has been assigned a credit rating of AA- (Stable)/A1+ from CARE/CRISIL respectively towards its long-term bank facilities, fixed deposits and CD program depicting sustenance of Banks Performance. Ujjivan SFB has been ranked 26th among India’s Best Companies to Work for 2025 by Great Place to Work® Institute, the global authority on workplace culture

The bank constantly strives to ensure strong corporate culture which emphasizes on integrating CSR values with business objectives. They work with communities in navigating the unprecedented challenges primarily focused on healthcare, disaster relief, livelihood for especially abled people, education, and community infrastructure development. 

Web: www.ujjivansfb.bank.in| X:  @UjjivanSFB | WhatsApp: 9002082121

For further information, please contact:  

Ujjivan Small Finance Bank Limited 

Ms. Flovie Martins 

flovie.martins[at]ujjivan[dot]com